I Send Your Email | Email Marketing Consulting
Email marketing consultant for businesses of all sizes.
Gmail has made some news of late, first as it unveiled a new tabbed inbox and now as it has changed how images are displayed for its users. Let’s start with their most recent change: Images setting Previously, someone using Gmail to read their email would be asked if they wanted images for that email […]
Here’s a link to my latest column for Talent Zoo that covers email dos and don’ts for your holiday marketing program. You can check it out here. Please be sure to give it a look and keep these items in mind as you prepare your campaigns in advance of Black Friday and Cyber Monday. My […]
Happy November! How is it already late fall?! Time flies! For this blog post, I’m going to do a round-up of industry-related articles about email marketing than may (or should) be of interest. Gmail Not too long ago I wrote about Gmail’s new tabbed inbox. My point was to emphasize that relevant content will win […]
My latest Talent Zoo column tackles the topic of marketing automation. Whether the term replies to the software driving the message deployment or the act of putting your email program on autopilot, one thing’s certain: there needs to be a method to the madness. That’s where a CRM program comes into play. I appreciate your […]
On May 29, Google began rolling out a newly designed Gmail Inbox in which five separate tabs are used to group emails: Primary, Social, Promotions, Update and Forums. Essentially, incoming messages are filtered and routed to different tabs according to their category. Google says this new format puts users back in control to “see what’s new […]
With a nod to LL Cool J, my latest Talent Zoo column is a rant about the term “email blasts.” It’s a phrase that needs to be knocked out of common usage. Are you someone who uses this term to refer to your email campaigns? If so, are you willing to abandon it and say […]
Here’s my latest Talent Zoo column: The Mobile Inbox Rules. For this installment, I share the perils of ignoring the mobile segment of your audience. It’s foolish these days to assume your message is being read exclusively on a desktop platform. Please check out my column and share your thoughts on how your audience is […]
For this installment, I’ve enlisted the aid of Scoutmob’s director of email, Jarod Jones. Atlanta, Ga.-based Scoutmob sends daily emails to its entire database to promote a discount offer for a local business. In this role, Jones is well prepared to discuss how email can be a hit or miss marketing opportunity. Please read on […]
I’m very excited to share with you my debut column for Talent Zoo, the leading resource on the web for jobs in advertising, new media, marketing, and technology. My first column is called “Green eggs or spam?” and discusses the misperception that email suffers from as a marketing tool. You can read it by clicking here (a PDF […]
What is an email program audit? That’s my term for describing the process of reviewing your email marketing campaigns from your program’s recent history and analyzing them for what worked and what did not. An email program audit will tell you what you need to adjust for some quick wins that will pay off over […]