Green eggs or spam? Talent Zoo column

talentzoo_1346766548_600I’m very excited to share with you my debut column for Talent Zoo, the leading resource on the web for jobs in advertising, new media, marketing, and technology. My first column is called “Green eggs or spam?” and discusses the misperception that email suffers from as a marketing tool. You can read it by clicking here (a PDF file will open). Please let me know what you think!

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