Turns out I’m not the only one whose feathers have been ruffled by Facebook’s advertising feature, Beacon. MoveOn.org has created a Facebook group to protest against Beacon’s invasion of privacy. The Facebook group includes a link to MoveOn’s petition to “respect privacy,” which hit the 20,000 milestone yesterday. After I wrote my first post on the topic, […]
Archive | Zappos
Beacon: A signal of my displeasure
By Sandi Solow on November 21, 2007 in Facebook, word of mouth, Zappos
The saga continues… Instead of adding to my earlier post, I decided this whole Zappos-Facebook word of mouth marketing technique warranted its own post. I added the link to my blog post as a posted item within my Facebook profile, and a few hours later it appeared as a News Feed item, pushing the information […]
News flash: I bought shoes!
By Sandi Solow on November 20, 2007 in Facebook, Marketing, word of mouth, Zappos
Last night I was stunned to find out that a shoe purchase I made on Zappos.com turned into a newsfeed item in my Facebook profile. I discovered this by looking at my profile and my first thought was, “Holy shiitake! How did that get there?” I was horrified and my knee-jerk reaction was to delete […]