Archive | Zappos

Zappos responds

Turns out I’m not the only one whose feathers have been ruffled by Facebook’s advertising feature, Beacon. has created a Facebook group to protest against Beacon’s invasion of privacy.   The Facebook group includes a link to MoveOn’s petition to “respect privacy,” which hit the 20,000 milestone yesterday.    After I wrote my first post on the topic, […]

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Beacon: A signal of my displeasure

The saga continues… Instead of adding to my earlier post, I decided this whole Zappos-Facebook word of mouth marketing technique warranted its own post. I added the link to my blog post as a posted item within my Facebook profile, and a few hours later it appeared as a News Feed item, pushing the information […]

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