Services

I Send Your Email’s services range from email program strategy and management to implementation – and everything in between. We are experienced in all phases of the email marketing life cycle. Since today’s consumers are using a variety of channels to receive information, I Send Your Email helps clients integrate their messages across multiple platforms.

Here’s how I Send Your Email can help:

  • On-going email marketing program management, including campaign writing, deployment and analysis
  • Email marketing strategy, consulting and coaching
  • Email design and production
  • Email program and/or campaign analysis/audit
  • Email program optimization
  • List growth, list hygiene and lead nurturing
  • List segmentation and targeting
  • Email software provider selection

Here’s a list of sample projects with past and current clients:

  • Managed the production and distribution of a Fortune 100 company’s monthly newsletter to 6 million recipients with dynamic content.
  • Launched an email newsletter program for a manufacturer of truck bed liners and aftermarket truck accessories. Now that the program is up and running, I’ve written the content for their newsletters, designed the campaigns and monitored their performance on an on-going basis.
  • Integrated an Email Software Platform (ESP) into an e-commerce site and developed newsletter and RSS-to-email templates. This included uploading a client list into the ESP, developing a preference center and creating a mechanism for the e-commerce site to sync with the ESP.
  • Developed a social media strategy for a broadcaster of high school sports to use Facebook and Twitter to increase broadcast viewership.

Details about Services