I’ve seen a few blog posts written by others in the industry that I thought would be worth your while to read. In lieu of focusing on a single topic for this installment, I thought I’d pass along a few articles with my take on why they’re important. Why do messages end up in Gmail’s […]
Archive | Email design
Birthday emails: Make them fun(ctional) for your phone
This is a mash up of two important topics in the email marketing world: event-triggered emails and the importance of mobile-friendly emails. Event-triggered emails are also called transactional emails. What does this mean? Here’s an explanation from MailChimp in laymen’s terms. CAN-Spam defines these messages as any email that facilitates, completes or confirms a commercial […]
McKayla is not impressed
…with poor email practices. Actually, I have no idea if the gymnast who spawned this meme during the London Olympics gives a hoot about email or not. But I’ve found that site to be quite amusing and just wanted an excuse to tie it into my neglected blog. Of what poor email practices do I […]
Happy Birthday (Email) to me!
With February being my birthday month, I’ve received a ton of notes to wish me well on my special day. This seemed like a good opportunity to talk about these feel-good emails that any business can send. Step 1 to sending these is collecting the necessary information. Adding the birthday field to your sign-up form […]
Keeping mobile in mind for your email campaigns
You’ve designed a beautiful email, sent it at a time of day when you expect to garner optimal results, but yet there’s something you’re not seeing in the metrics that you’d expected. What’s missing? Did you take into account the segment of your audience who would be reading your email on a mobile device when […]
Trick or treat, email-style
In the spirit of Halloween, this month’s installment is about email tricks and treats. No ghosts or goblins here, just a look at the good and bad of email marketing. No guarantees, but if you keep these in mind, you’ll have an increased chance of avoiding the “toilet paper in the trees” equivalent happening to […]
Transactional emails don’t have to be boring
I just noticed last week that Facebook has switched its friend request emails from plain text messages to a full HTML version. The benefits of HTML email over text are numerous and it’s nice to see Facebook offering its users something of value in these messages. Here’s a “before” snapshot of the friend request notification: […]
E-m-a-i-l: Email, email, email!
No sooner did I write about the importance of combining text with images in email design did I come across this email from the New York Jets: It’s lovely to look at, but it goes against everything I believe in as far as email design is concerned. I’ll give the team credit for blasting this […]
Email design: The good, bad and ugly
Lately I’ve been getting a lot of HTML-only emails. My settings, like those of most people, have images turned off. In fact, here’s a quote from a Marketing Sherpa study: MarketingSherpa data indicates that 59% of consumers and 90% of business email users view some or all of their email with images turned off. This […]