I Send Your Email | Email Marketing Consulting
Email marketing consultant for businesses of all sizes.
This week’s Marketing Sherpa Chart of the Week highlights marketing spend allocated towards email. Here’s the chart, taken from the organization’s Benchmark Survey: A takeaway from the above is that just as many people said email is cheap or free and fine as it is as did those who find it to be a powerful […]
No sooner did I write about the importance of combining text with images in email design did I come across this email from the New York Jets: It’s lovely to look at, but it goes against everything I believe in as far as email design is concerned. I’ll give the team credit for blasting this […]
Lately I’ve been getting a lot of HTML-only emails. My settings, like those of most people, have images turned off. In fact, here’s a quote from a Marketing Sherpa study: MarketingSherpa data indicates that 59% of consumers and 90% of business email users view some or all of their email with images turned off. This […]
I have been terribly remiss in posting a follow-up to an earlier post that mentioned I’d be speaking at an Atlanta Web Entrepreneurs Meet-up last month. For a full review of the event, here’s a recap by Ben Chesnut of MailChimp, who was also a speaker. His take is much wittier than anything I could […]
I’d say this is pretty accurate – email, marketing, Atlanta-based, communication on different platforms. This was created by wordle.net. I just plugged in this blog’s URL and presto.