I Send Your Email | Email Marketing Consulting
Email marketing consultant for businesses of all sizes.
It’s April Fool’s Day, April 1 – a day for pranks and good-natured fun. When I opened my inbox this morning, I had several emails that were April Fool’s-related. Some messages were genuine pranks and others included a reassurance that the email’s offer was genuine. Is it wise to send out an email campaign that […]
This is a mash up of two important topics in the email marketing world: event-triggered emails and the importance of mobile-friendly emails. Event-triggered emails are also called transactional emails. What does this mean? Here’s an explanation from MailChimp in laymen’s terms. CAN-Spam defines these messages as any email that facilitates, completes or confirms a commercial […]
Happy new year! I realize we are well into 2013 by now, but I wanted to kick off the first post of this calendar year with a positive note before I talk about some negative email experiences I’ve had recently. When planning an email strategy, designing or writing a message, I try to put myself […]
One of the most important aspects of email marketing is deliverability. This topic, which focuses on the issues that stop your emails from arriving in your recipient’s inbox, may not have as much sex appeal as other topics, such as email design, but if the messages you’ve crafted to woo your audience aren’t being seen, […]
…with poor email practices. Actually, I have no idea if the gymnast who spawned this meme during the London Olympics gives a hoot about email or not. But I’ve found that site to be quite amusing and just wanted an excuse to tie it into my neglected blog. Of what poor email practices do I […]
With the recent box office success of “The Hunger Games,” I’ve been thinking about how to apply the games’ slogan to the world of email marketing. “May the odds be ever in your favor” of…. what exactly? Well, there’s plenty that we’d like to be to our advantage as we manage our email and social […]
On this first full day of March Madness 2012, I thought I’d apply email marketing strategies to the annual ritual of filling out tournament brackets. Here are four No. 1 seed strategies to keep in mind as you develop and manage your email marketing program. No. 1 – West Region: Relevance Is what you’re sending […]
With February being my birthday month, I’ve received a ton of notes to wish me well on my special day. This seemed like a good opportunity to talk about these feel-good emails that any business can send. Step 1 to sending these is collecting the necessary information. Adding the birthday field to your sign-up form […]
As I mentioned in my last newsletter, I’ve resolved to get back into the swing of things with my writing. I apologize again for the absence, but it has not been for lack of interest on my part. I’ve been head’s down on quite a few projects, a couple of which have inspired me to […]
In the United States, it’s the time of year when school kids and college students across the country are beginning class for the school year. Fall semester has begun, and with Labor Day (another American holiday) coming up, summer is just about over, for all intents and purposes. In the spirit of going back to […]