What is marketing automation?

talentzoo_1346766548_600My latest Talent Zoo column tackles the topic of marketing automation. Whether the term replies to the software driving the message deployment or the act of putting your email program on autopilot, one thing’s certain: there needs to be a method to the madness. That’s where a CRM program comes into play. I appreciate your checking it out and sharing your thoughts on this marketing discipline with me.

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