Saying “Thank you”


Too much time has passed since I last posted to this blog/newsletter. For that, I apologize. It certainly wasn’t my intention to go so long between posts. But with the Thanksgiving holiday approaching, this seemed like a perfect opportunity to express my thanks for your readership. I don’t take your readership for granted. That’s also a good message for companies to share with their subscribers and customers. This is the perfect time of year to let your supporters know you appreciate them! This post is all about saying “Thank you!”

With the winter holidays and Black Friday on the horizon, this is the time of year when many programs ramp up their frequency by sending more email than usual, with the majority of the messages containing discount offers or other incentives to buy their product. A way to differentiate yourself from in a sea of offers is to add a “Thank you” note to your subscribers.

What to send?
No call to action is necessary – just a simple “thanks for being our customer” is enough create a warm and fuzzy feeling. Be it a special graphic that takes up the body of the email or something in letter format (Dear Beloved Customer….), a simple “thank you for being you” will suffice.

Why send a thank you note?
This is a great time to express your gratitude for their support and/or past purchases. With a seemingly endless barrage of emails designed to encourage the recipient to spend money, a show of appreciation can garner much goodwill.

Why else should you say thank you?

  • Not everyone does it. A thank you note will separate you from the competition.
  • You create a friendly touch point for consumers with your brand.
  • It’s the right thing to do! Weren’t we raised to say “thank you” when someone paid us a compliment or gave us something?!

When to send?
There’s no wrong time to say thank you. But sending such a note on Thanksgiving, the day in the U.S. when we’re all giving thanks for those around us, would be a great time.

Here’s a Marketing Land article on other ways to say thank you: 8 Often-Overlooked Opportunities To Authentically Thank Your Customers

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