I’ll be curious to see how the Atlanta City Council decides to regulate digital billboards. Talk about getting your message across in a busy marketplace! I loved the mention of a restaurant being able to tailor its pitch for different meal specials throughout the day.
This topic interests me for several reasons. I am a native Atlantan and like to track how the visual landscape of the city evolves over time. But as a marketer, it’s nice to know that I won’t be subjected to the same, irrelevant messages for extended periods of time.
But how exactly can a billboard operator monitor how many people view each ad (as the above article mentions)? So it’s great that an advertiser can measure its ROI, but there’s something about it that seems a bit Big Brother-ish to me.