News flash: I bought shoes!

Last night I was stunned to find out that a shoe purchase I made on Zappos.com turned into a newsfeed item in my Facebook profile.

I discovered this by looking at my profile and my first thought was, “Holy shiitake! How did that get there?” I was horrified and my knee-jerk reaction was to delete it from my mini-feed so that no one could see it when they viewed my profile. But it was too late for that secret. I IM’d with my friend Lauren about my discovery and she said something like, “Oh yeah. I saw that. They’re cute.” So you mean everyone of my friends knows about my shoe purchase?! Sure enough, this was in every friend’s feed:

Anybody who can view my profile (which only people I’ve granted access to can do) could click on through to look at a picture of the shoes I bought. Thankfully my shoe size wasn’t a part of the feed. At least something was considered sacred.

I can’t figure out how my shoe purchase found its way into Facebook. I may have had Facebook open in one tab while making the purchase on Zappos.com in another tab, but that’s too simple of an explanation. To borrow the term Dave Coustan used when I Twittered about this: creepy. At this point, I have more questions than answers:

1. What does Zappos or Facebook think there is to gain by sharing my purchase with the masses?
2. What does that icon to the left of my name mean? (I can’t click on it anymore since I deleted it from my feed.)
3. How the heck did it get there?

I’m not ashamed of my shoe purchase. It just isn’t something I consider newsworthy. I’ve never bought anything from Zappos, but have read great things about them and I thought this would be a good opportunity to give them a try. I’ll be curious as to what kind of feedback I get from either group.

In the meantime, I think my shoes are supposed to arrive today. Then what? Do I upload a photo of them and create a Facebook album to show them off?