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Gmail Tabs

The New Gmail Inbox

On May 29, Google began rolling out a newly designed Gmail Inbox in which five separate tabs are used to group emails: Primary, Social, Promotions, Update and Forums. Essentially, incoming messages are filtered and routed to different tabs according to their category. Google says this new format puts users back in control to “see what’s new […]

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Email lessons learned from Scoutmob

For this installment, I’ve enlisted the aid of Scoutmob’s director of email, Jarod Jones. Atlanta, Ga.-based Scoutmob sends daily emails to its entire database to promote a discount offer for a local business. In this role, Jones is well prepared to discuss how email can be a hit or miss marketing opportunity. Please read on […]

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Green eggs or spam? Talent Zoo column

I’m very excited to share with you my debut column for Talent Zoo, the leading resource on the web for jobs in advertising, new media, marketing, and technology. My first column is called “Green eggs or spam?” and discusses the misperception that email suffers from as a marketing tool. You can read it by clicking here (a PDF […]

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Deliverability: Getting to the inbox

One of the most important aspects of email marketing is deliverability. This topic, which focuses on the issues that stop your emails from arriving in your recipient’s inbox, may not have as much sex appeal as other topics, such as email design, but if the messages you’ve crafted to woo your audience aren’t being seen, […]

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