I Send Your Email | Email Marketing Consulting
Email marketing consultant for businesses of all sizes.
Here’s a link to my latest column for Talent Zoo that covers email dos and don’ts for your holiday marketing program. You can check it out here. Please be sure to give it a look and keep these items in mind as you prepare your campaigns in advance of Black Friday and Cyber Monday. My […]
On May 29, Google began rolling out a newly designed Gmail Inbox in which five separate tabs are used to group emails: Primary, Social, Promotions, Update and Forums. Essentially, incoming messages are filtered and routed to different tabs according to their category. Google says this new format puts users back in control to “see what’s new […]
For this installment, I’ve enlisted the aid of Scoutmob’s director of email, Jarod Jones. Atlanta, Ga.-based Scoutmob sends daily emails to its entire database to promote a discount offer for a local business. In this role, Jones is well prepared to discuss how email can be a hit or miss marketing opportunity. Please read on […]
I’m very excited to share with you my debut column for Talent Zoo, the leading resource on the web for jobs in advertising, new media, marketing, and technology. My first column is called “Green eggs or spam?” and discusses the misperception that email suffers from as a marketing tool. You can read it by clicking here (a PDF […]
What is an email program audit? That’s my term for describing the process of reviewing your email marketing campaigns from your program’s recent history and analyzing them for what worked and what did not. An email program audit will tell you what you need to adjust for some quick wins that will pay off over […]
It’s April Fool’s Day, April 1 – a day for pranks and good-natured fun. When I opened my inbox this morning, I had several emails that were April Fool’s-related. Some messages were genuine pranks and others included a reassurance that the email’s offer was genuine. Is it wise to send out an email campaign that […]
This is a mash up of two important topics in the email marketing world: event-triggered emails and the importance of mobile-friendly emails. Event-triggered emails are also called transactional emails. What does this mean? Here’s an explanation from MailChimp in laymen’s terms. CAN-Spam defines these messages as any email that facilitates, completes or confirms a commercial […]
Happy new year! I realize we are well into 2013 by now, but I wanted to kick off the first post of this calendar year with a positive note before I talk about some negative email experiences I’ve had recently. When planning an email strategy, designing or writing a message, I try to put myself […]
One of the most important aspects of email marketing is deliverability. This topic, which focuses on the issues that stop your emails from arriving in your recipient’s inbox, may not have as much sex appeal as other topics, such as email design, but if the messages you’ve crafted to woo your audience aren’t being seen, […]
…with poor email practices. Actually, I have no idea if the gymnast who spawned this meme during the London Olympics gives a hoot about email or not. But I’ve found that site to be quite amusing and just wanted an excuse to tie it into my neglected blog. Of what poor email practices do I […]