Happy new year! Even though we are well into January, I still think it’s an appropriate salutation! If you didn’t start of January with a list of resolutions – things you’ve pledged to do – then I bet you know someone who did. Instead of developing a list of behaviors you plan to change, how […]
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What was popular in 2014
December seems like as good a time as any to do a retrospective look at my blog posts from the past year. I like to see what were the popular posts that I wrote to get an understanding of what resonated – and what didn’t. Using page views as the sole metric for success, here […]
It’s Time to Say Thank You
We all could stand to say “thank you” once in a while to those we appreciate. I’ll start by thanking you for reading this. Without loyal subscribers such as you, I wouldn’t be blogging. With the Thanksgiving holiday coming up in the United States, it’s a great opportunity to send a note to your stakeholders […]
Holiday email campaign tactics
I recently attended an Atlanta Interactive Marketing Association event led by the always-fantastic Loren McDonald of Silverpop, an IBM company, and Meredith Gertz of Fabric.com, an Amazon Company. The topic was “Last Minute Holiday Campaigns to Implement NOW to Drive More Engagement!” There were many helpful tactics shared that I want to pass along, which […]
6 tips to starting and maintaining a birthday email program
Birthdays. We all have one. We may not always want to think about how many we’ve celebrated, but remembering those of your loyal email subscribers can be a welcome experience for everyone – if done properly. Why have a birthday email program? A well-designed program has the potential to generate significant ROI for minimal effort. […]
Gmail’s spam filter, responsive design and preheader tips
I’ve seen a few blog posts written by others in the industry that I thought would be worth your while to read. In lieu of focusing on a single topic for this installment, I thought I’d pass along a few articles with my take on why they’re important. Why do messages end up in Gmail’s […]
Changes with Gmail
Today is Gmail’s 10th birthday – yes that’s right, it launched on April 1, 2004. And given the changes that underway with Google’s email platform, I thought this might be a good time to bring what’s new in Gmail to your attention. As marketers, the stats clearly indicate that this is a domain we cannot […]
Send more email!
In my Talent Zoo column this month I put forth the idea of sending more email. But not just more junk mail, more quality email. I know some folks think it’s possible to send too much email, but that’s only the case if your subscribers start opting out en masse. The key is to find […]
What was popular in 2013?
Happy New Year! I hope everyone has had a restful holiday season and is ready for a great 2014. I wanted to start the new year off with a look back at popular blog posts of mine in 2013. Here are the top 6 most viewed posts in 2013: Email lessons learned from Scoutmob Happy […]
Gmail’s recent changes – image displays & tabbed inbox
Gmail has made some news of late, first as it unveiled a new tabbed inbox and now as it has changed how images are displayed for its users. Let’s start with their most recent change: Images setting Previously, someone using Gmail to read their email would be asked if they wanted images for that email […]