I recently attended an Atlanta Interactive Marketing Association event led by the always-fantastic Loren McDonald of Silverpop, an IBM company, and Meredith Gertz of Fabric.com, an Amazon Company. The topic was “Last Minute Holiday Campaigns to Implement NOW to Drive More Engagement!” There were many helpful tactics shared that I want to pass along, which […]
Archive | Email marketing
Gmail’s spam filter, responsive design and preheader tips
I’ve seen a few blog posts written by others in the industry that I thought would be worth your while to read. In lieu of focusing on a single topic for this installment, I thought I’d pass along a few articles with my take on why they’re important. Why do messages end up in Gmail’s […]
Holiday Email Dos and Don’ts – Talent Zoo column
Here’s a link to my latest column for Talent Zoo that covers email dos and don’ts for your holiday marketing program. You can check it out here. Please be sure to give it a look and keep these items in mind as you prepare your campaigns in advance of Black Friday and Cyber Monday. My […]
Email marketing round-up: Gmail, list growth and more
Happy November! How is it already late fall?! Time flies! For this blog post, I’m going to do a round-up of industry-related articles about email marketing than may (or should) be of interest. Gmail Not too long ago I wrote about Gmail’s new tabbed inbox. My point was to emphasize that relevant content will win […]
Now is the time for an email program audit
What is an email program audit? That’s my term for describing the process of reviewing your email marketing campaigns from your program’s recent history and analyzing them for what worked and what did not. An email program audit will tell you what you need to adjust for some quick wins that will pay off over […]
No Foolin’ – Topical Emails Work
It’s April Fool’s Day, April 1 – a day for pranks and good-natured fun. When I opened my inbox this morning, I had several emails that were April Fool’s-related. Some messages were genuine pranks and others included a reassurance that the email’s offer was genuine. Is it wise to send out an email campaign that […]
Birthday emails: Make them fun(ctional) for your phone
This is a mash up of two important topics in the email marketing world: event-triggered emails and the importance of mobile-friendly emails. Event-triggered emails are also called transactional emails. What does this mean? Here’s an explanation from MailChimp in laymen’s terms. CAN-Spam defines these messages as any email that facilitates, completes or confirms a commercial […]
A “Resolve Not To Do” list for 2013
Happy new year! I realize we are well into 2013 by now, but I wanted to kick off the first post of this calendar year with a positive note before I talk about some negative email experiences I’ve had recently. When planning an email strategy, designing or writing a message, I try to put myself […]
McKayla is not impressed
…with poor email practices. Actually, I have no idea if the gymnast who spawned this meme during the London Olympics gives a hoot about email or not. But I’ve found that site to be quite amusing and just wanted an excuse to tie it into my neglected blog. Of what poor email practices do I […]
March Madness Email-Style: Top-seeded Strategies
On this first full day of March Madness 2012, I thought I’d apply email marketing strategies to the annual ritual of filling out tournament brackets. Here are four No. 1 seed strategies to keep in mind as you develop and manage your email marketing program. No. 1 – West Region: Relevance Is what you’re sending […]