This being the month in which we celebrate Valentine’s Day, I thought it would be a good time to discuss using email to show some love to your customers. Chocolates and flowers are nice, but aren’t they a bit overplayed? Here are some ways to surprise and delight your subscribers via email – and not just […]
Tag Archives | Email strategy
Mobilegeddon is here
Have you noticed a shift in traffic to your website since Tuesday, April 21? If it’s dropped, check to see if your site is mobile friendly. Google announced in February it would be adjusting its algorithm on April 21 to favor sites that are mobile friendly in its mobile search results. These changes, which many […]
McKayla is not impressed
…with poor email practices. Actually, I have no idea if the gymnast who spawned this meme during the London Olympics gives a hoot about email or not. But I’ve found that site to be quite amusing and just wanted an excuse to tie it into my neglected blog. Of what poor email practices do I […]
March Madness Email-Style: Top-seeded Strategies
On this first full day of March Madness 2012, I thought I’d apply email marketing strategies to the annual ritual of filling out tournament brackets. Here are four No. 1 seed strategies to keep in mind as you develop and manage your email marketing program. No. 1 – West Region: Relevance Is what you’re sending […]