This is a mash up of two important topics in the email marketing world: event-triggered emails and the importance of mobile-friendly emails. Event-triggered emails are also called transactional emails. What does this mean? Here’s an explanation from MailChimp in laymen’s terms. CAN-Spam defines these messages as any email that facilitates, completes or confirms a commercial […]
Tag Archives | Birthday email
Happy Birthday (Email) to me!
With February being my birthday month, I’ve received a ton of notes to wish me well on my special day. This seemed like a good opportunity to talk about these feel-good emails that any business can send. Step 1 to sending these is collecting the necessary information. Adding the birthday field to your sign-up form […]