I Send Your Email | Email Marketing Consulting
Email marketing consultant for businesses of all sizes.
Happy November! How is it already late fall?! Time flies! For this blog post, I’m going to do a round-up of industry-related articles about email marketing than may (or should) be of interest. Gmail Not too long ago I wrote about Gmail’s new tabbed inbox. My point was to emphasize that relevant content will win […]
For the sake of discussion, I’m going to assume you’ve heard of Facebook. But just so we’re all clear, it’s a “social networking service and website” (to quote Wikipedia) that connects people to their friends, family members, co-workers, etc. for the purposes of sharing information about their daily lives. But can it really help your […]
I just noticed last week that Facebook has switched its friend request emails from plain text messages to a full HTML version. The benefits of HTML email over text are numerous and it’s nice to see Facebook offering its users something of value in these messages. Here’s a “before” snapshot of the friend request notification: […]
I dug through my gmail inbox and found an exchange I had with a friend in 2005 about using Plaxo as a CMS. At the time I was not able to give this friend a good recommendation for Plaxo based upon the comments of another friend. Our conversation died at that point and and so […]
Turns out I’m not the only one whose feathers have been ruffled by Facebook’s advertising feature, Beacon. MoveOn.org has created a Facebook group to protest against Beacon’s invasion of privacy. The Facebook group includes a link to MoveOn’s petition to “respect privacy,” which hit the 20,000 milestone yesterday. After I wrote my first post on the topic, […]
The saga continues… Instead of adding to my earlier post, I decided this whole Zappos-Facebook word of mouth marketing technique warranted its own post. I added the link to my blog post as a posted item within my Facebook profile, and a few hours later it appeared as a News Feed item, pushing the information […]
Last night I was stunned to find out that a shoe purchase I made on Zappos.com turned into a newsfeed item in my Facebook profile. I discovered this by looking at my profile and my first thought was, “Holy shiitake! How did that get there?” I was horrified and my knee-jerk reaction was to delete […]