I Send Your Email | Email Marketing Consulting
Email marketing consultant for businesses of all sizes.
I just noticed last week that Facebook has switched its friend request emails from plain text messages to a full HTML version. The benefits of HTML email over text are numerous and it’s nice to see Facebook offering its users something of value in these messages. Here’s a “before” snapshot of the friend request notification: […]
Newsletters give you the opportunity to share your company’s good news and do a little bragging at the same time – new products, new employees or new locations. But if you’re going to go to the effort to develop an e-newsletter to share your company’s highlights, why limit the sharing to just an email? There […]
For those who manage a Facebook Fan page, adding an option for fans to opt-in to your newsletters is a must. Click the headline to learn more.
Recently on MarketingSherpa, this question was posed in an article (Full link here):When should we start with social media marketing? Their response follows: Social media is a powerful channel, but it works in conjunction with other efforts, such as email. You should get your email marketing tactics nailed down first, before you make a big […]
I sent this out recently to my I Send Your Email newsletter sign-up list, but wanted to share the information here as well. Here’s where you can sign-up for the monthly newsletter with tips and information to get this sent to you directly. Email resolutions It’s a safe bet that we’ve all made New Year’s […]
This week’s Marketing Sherpa Chart of the Week highlights marketing spend allocated towards email. Here’s the chart, taken from the organization’s Benchmark Survey: A takeaway from the above is that just as many people said email is cheap or free and fine as it is as did those who find it to be a powerful […]
No sooner did I write about the importance of combining text with images in email design did I come across this email from the New York Jets: It’s lovely to look at, but it goes against everything I believe in as far as email design is concerned. I’ll give the team credit for blasting this […]
Lately I’ve been getting a lot of HTML-only emails. My settings, like those of most people, have images turned off. In fact, here’s a quote from a Marketing Sherpa study: MarketingSherpa data indicates that 59% of consumers and 90% of business email users view some or all of their email with images turned off. This […]
The following is from an article in the Charleston (S.C.) Business Journal: In a May 2008 study of consumer attitudes conducted by the research firm Ipsos for Habeas Inc., 67% preferred e-mail as the primary method of personal and business communication. A majority (88%) said they would like organizations to give them more choice over […]
Seth Godin blogged today about emails that explicitly say, “Do not reply to this email. Here’s his take. Email is a unique medium in that it can be personalized and allows for instant feedback. Seeing that note at the bottom is a pet peeve of mine. I shared my address with them and indicated that […]