I sent this out recently to my I Send Your Email newsletter sign-up list, but wanted to share the information here as well. Here’s where you can sign-up for the monthly newsletter with tips and information to get this sent to you directly.
It’s a safe bet that we’ve all made New Year’s resolutions at some point in our lives. With this newsletter, I Send Your Email has decided to apply the idea of pledging to do something "the right way" to email marketing. Below are a few things you should resolve to do to make the most of your email marketing program in 2009. Also, with a new year, a new budget often isn’t far behind. Also included some articles to help make the case for email marketing when it comes time to allocating your marketing dollars.
Make the Open-or-Delete Decision Easy: Use a subject line that tells (not sells) what’s inside the message. Write a concise subject message with the value proposition in the first line of text in your message).
Make Your Message Easy to Share: Include functionality that lets recipients post your e-mail on their social networks. Be sure to include your subscription information to take advantage of this expanded audience.
Leverage What You Know: Develop more targeted, relevant offers and messaging by making the most of what you know about your customers, such as their demographics and/or past buying behavior.
I could go on with a much longer list of things to think about before sending your email, but Seth Godin has already done a fantastic job developing such a list. Since I see no point in reinventing the wheel, I’ll link to his excellent checklist of things to think of before hitting the send button.
Ride out the recession with e-mail
Tips for protecting your email marketing budget
Again, if you’re interested, here’s where you can sign-up for the I Send Your Email newsletter.