I’m very excited to share with you my debut column for Talent Zoo, the leading resource on the web for jobs in advertising, new media, marketing, and technology. My first column is called “Green eggs or spam?” and discusses the misperception that email suffers from as a marketing tool. You can read it by clicking here (a PDF […]
Archive | May, 2013
Now is the time for an email program audit
What is an email program audit? That’s my term for describing the process of reviewing your email marketing campaigns from your program’s recent history and analyzing them for what worked and what did not. An email program audit will tell you what you need to adjust for some quick wins that will pay off over […]