With the recent box office success of “The Hunger Games,” I’ve been thinking about how to apply the games’ slogan to the world of email marketing. “May the odds be ever in your favor” of…. what exactly? Well, there’s plenty that we’d like to be to our advantage as we manage our email and social […]
Archive | Uncategorized
Drip Campaigns: Converting Prospects into Customers
As I mentioned in my last newsletter, I’ve resolved to get back into the swing of things with my writing. I apologize again for the absence, but it has not been for lack of interest on my part. I’ve been head’s down on quite a few projects, a couple of which have inspired me to […]
Back to school basics for email marketing
In the United States, it’s the time of year when school kids and college students across the country are beginning class for the school year. Fall semester has begun, and with Labor Day (another American holiday) coming up, summer is just about over, for all intents and purposes. In the spirit of going back to […]
Facebook and Email: Part 2 of 2
As mentioned in my first post about using Facebook in conjunction with your email marketing program, here are a couple more tactics for bringing the two channels together. Do it “like” this We all want to be “liked,” right? In addition to sharing our emails, it’s possible to simply “like” them. Facebook’s “Like” buttons can […]
Facebook and Email: Part 1 of 2
For the sake of discussion, I’m going to assume you’ve heard of Facebook. But just so we’re all clear, it’s a “social networking service and website” (to quote Wikipedia) that connects people to their friends, family members, co-workers, etc. for the purposes of sharing information about their daily lives. But can it really help your […]
Usability study takeaways worth noting
Welcome to 2011! Yes, we’ve been into this new year for quite some time, but this is my first note of the year and I feel it’s OK to kick things off with a hearty salutation. I’m going to begin this year by highlighting a recent usability study the Norman Nielsen Group conducted of email […]
Getting to “send”
A recent project has me thinking about the importance of the process that’s behind the development of every email campaign. There are several important steps that need to be taken before giving the green light to hit the send button on any email. Here’s a high-level look at actions to take and things to consider […]
Email and WordPress
The Business of WordPress Conference taking place on Wednesday, June 23 has gotten me thinking about using email with sites built on this platform. (If you’re asking yourself, “What’s WordPress?” go to this site and check out the capabilities of this content management system.) So, if you’re a WP user or are thinking of using […]
Preview pane optimization
Preview pane optimization isn’t the sexiest of email topics, but it’s one of the most important. After all, you’ve worked so hard to craft an engaging subject line that has convinced your recipients to read further, why waste that opportunity to capture your recipients’ attention with wasted space in the preview pane area? Most folks […]
Say good-bye to One Size Fits All mailings
In my last posting I covered how to ask your email subscribers for more than just their address. I understand that collecting information retroactively can be tough, but no matter whether you’ve been able to collect more than an email address from the get-go or not, it’s important to think about segmenting your database to […]