I Send Your Email | Email Marketing Consulting
Email marketing consultant for businesses of all sizes.
With February being my birthday month, I’ve received a ton of notes to wish me well on my special day. This seemed like a good opportunity to talk about these feel-good emails that any business can send. Step 1 to sending these is collecting the necessary information. Adding the birthday field to your sign-up form […]
In the United States, it’s the time of year when school kids and college students across the country are beginning class for the school year. Fall semester has begun, and with Labor Day (another American holiday) coming up, summer is just about over, for all intents and purposes. In the spirit of going back to […]
In Atlanta, Georgia, which is where I live, the food truck phenomenon is taking the streets by storm. Not a day goes by when I don’t get a Tweet or Facebook update on the location of one or more of these trucks. Each time, my stomach starts to grumble, and sometimes I even abandon my […]
You’ve designed a beautiful email, sent it at a time of day when you expect to garner optimal results, but yet there’s something you’re not seeing in the metrics that you’d expected. What’s missing? Did you take into account the segment of your audience who would be reading your email on a mobile device when […]
For the sake of discussion, I’m going to assume you’ve heard of Facebook. But just so we’re all clear, it’s a “social networking service and website” (to quote Wikipedia) that connects people to their friends, family members, co-workers, etc. for the purposes of sharing information about their daily lives. But can it really help your […]
At the Atlanta Interactive Marketing Association’s February event, which focused on email marketing, “frequency” was cited most often as the reason why people unsubscribe from a company’s email marketing program. This statistic was anecdotal, but plays into the feeling a lot of people have: “This company is jamming up my inbox! Make it stop!” So […]
In the spirit of Halloween, this month’s installment is about email tricks and treats. No ghosts or goblins here, just a look at the good and bad of email marketing. No guarantees, but if you keep these in mind, you’ll have an increased chance of avoiding the “toilet paper in the trees” equivalent happening to […]
With Twitter growing at a dramatic clip in 2009, I thought it might be worth a note about how this platform compares to – and compliments – an email marketing program. This missive was inspired by a Tweet from Simms Jenkins of Brightwave Marketing, who wrote: another difference between email & twitter is marketers think […]
It may be a little early to think about spring cleaning, but I figure that a new year is a good time to clean up your email list and focus on your active subscribers. To combat list fatigue, when subscribers ignore and don’t open your e-mail, here are some suggestions to try to re-engage those […]
Even though we haven’t even gone trick or treating yet in the United States, it’s not too early to be thinking of Cyber Monday, the first weekday after Black Friday that kicks off the online holiday shopping season. What are you going to do to get ready? From a marketer’s perspective, there’s plenty to work […]