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I saw on TV recently that the U.S. Postal Service had partnered with Lucasfilm to transform the standard blue mailbox into an R2-D2 look-alike. At first glance it seemed kind of clever. But as I gave it more thought, it seemed like an odd marriage to me. To learn why this unholy union took place, […]
After reading about Red Bull’s creation of a brand new sport through which to market the energy drink in last weekend’s New York Times, I have to say… this is pretty interesting. Why be one of many advertisers in an arena or add your brand name to a single event? Red Bull has sidestepped the […]
Thanks to Adrants for this photo. It’s hard to differentiate one travel ad for a beach locale from another, but this billboard for a non-sandy destination is eye-catching. As Adrants said, humor directed inward works. This time of year sunny ads may work in colder climates, but I bet this board generates some buzz in […]
The idea of user-generated advertising during the Super Bowl fascinates me. That companies would be willing to allow Joe or Jane Public to control the content of the most expensive time on television is intriguing. Not that the advertisers are totally hands-off, as Chevy learned the hard way what happens when the public gets their […]
I’ll be curious to see how the Atlanta City Council decides to regulate digital billboards. Talk about getting your message across in a busy marketplace! I loved the mention of a restaurant being able to tailor its pitch for different meal specials throughout the day. This topic interests me for several reasons. I am a […]
Philips Electronics was the sole sponsor of the December 4 edition of NBC Nightly News and in doing so freed up more than an extra six minutes of airtime for the program. This elimination of multiple advertisers allowed all of the attention to be on Philips’ “sense and sensibility theme.” According to this USA Today […]
Here’s a great posting about the placement of messages by Seth Godin. With the abundance of clutter, if a message with information about a product I need is mis-placed, it’s likely to go unnoticed (un heard). A key to success is being in the right place at the right time. Right message, right location – […]
I wanted to point out Jon Fine’s most recent column for BusinessWeek, which discusses the new role NBC is taking with some of its key advertisers. While not so much a discussion of on-point marketing or anything that cuts through the clutter, it’s interesting to point out that the network has found a way to […]
Kraft is sponsoring a special issue of People magazine with ads that allow readers to experience the smell of one of the products being advertised. Kraft believes the more a reader can play with the ad, the better the recall of its message, says Gary Gruneberg, director of media buying for Kraft Foods. The idea […]
I’m a relative newcomer to the world of RSS readers and am now wondering how I ever lived without my Google reader or Bloglines page. Once upon a time I would manually check each blog I liked and found that I was missing content if I didn’t stop by each page frequently enough. Needless to […]