I Send Your Email | Email Marketing Consulting
Email marketing consultant for businesses of all sizes.
This week’s Marketing Sherpa Chart of the Week highlights marketing spend allocated towards email. Here’s the chart, taken from the organization’s Benchmark Survey: A takeaway from the above is that just as many people said email is cheap or free and fine as it is as did those who find it to be a powerful […]
No sooner did I write about the importance of combining text with images in email design did I come across this email from the New York Jets: It’s lovely to look at, but it goes against everything I believe in as far as email design is concerned. I’ll give the team credit for blasting this […]
Lately I’ve been getting a lot of HTML-only emails. My settings, like those of most people, have images turned off. In fact, here’s a quote from a Marketing Sherpa study: MarketingSherpa data indicates that 59% of consumers and 90% of business email users view some or all of their email with images turned off. This […]
I have been terribly remiss in posting a follow-up to an earlier post that mentioned I’d be speaking at an Atlanta Web Entrepreneurs Meet-up last month. For a full review of the event, here’s a recap by Ben Chesnut of MailChimp, who was also a speaker. His take is much wittier than anything I could […]
I’d say this is pretty accurate – email, marketing, Atlanta-based, communication on different platforms. This was created by wordle.net. I just plugged in this blog’s URL and presto.
The following is from an article in the Charleston (S.C.) Business Journal: In a May 2008 study of consumer attitudes conducted by the research firm Ipsos for Habeas Inc., 67% preferred e-mail as the primary method of personal and business communication. A majority (88%) said they would like organizations to give them more choice over […]
Seth Godin blogged today about emails that explicitly say, “Do not reply to this email. Here’s his take. Email is a unique medium in that it can be personalized and allows for instant feedback. Seeing that note at the bottom is a pet peeve of mine. I shared my address with them and indicated that […]
I’ll be speaking this Thursday, July 17, at the next Meet-up event for the Atlanta Web Entrepreneurs group. Here are the details: Event title: Using Email Marketing to Drive Traffic to your WebsiteDay: Thursday, July 17Location: Georgia Tech ATDC, 75 5th Street, NW, Hodges Room, 3rd floor Atlanta, GA 30308 Time: 6: 45 p.m. You […]
I have received two emails in two days from Palm touting their Centro smartphone. With today’s launch of the new iPhone, I guess Palm is trying to do its best to keep their product in the collective consciousness of telephone shoppers. It’s a nice idea, but I think it’s a reach for Palm to think […]
I’ve been a member of Facebook for over a year. This morning I logged-in to Facebook and was confronted with this at the top of my home page: What gives? Why am I just not being asked that question? Makes me wonder how I been identified in others’ feeds all this time…