Recently on MarketingSherpa, this question was posed in an article (Full link here):When should we start with social media marketing? Their response follows: Social media is a powerful channel, but it works in conjunction with other efforts, such as email. You should get your email marketing tactics nailed down first, before you make a big […]
Author Archive | Sandi Solow
Don’t abuse their trust
I thought I’d mentioned on my blog the importance of not taking your list’s subscribers for granted, but a search didn’t turn up any results on the topic. Shame on me. Guess I’m the one doing the “taking for granted” and should not assume everyone knows that. Reading this post on Andy Sernovitz’s “Damn, I […]
Ask more than “So, what’s your address?”
Ah, the old quantity vs. quality debate. Many folks ask themselves, “Do I want a large list or an active list?” Since I am not a mind reader, there’s no way I am going to attempt to answer that for you. But for the sake of having something for you to read, let’s discuss having […]
Don’t use ESP to pick an ESP
Recently I was talking with a prospective client about the advantages of using an email service provider (ESP) over sending an email in-house. This person’s hurdle was exporting her address book to upload it to ESP’s platform. Obviously, that’s a huge obstacle. I recommended that she begin the process of figuring out how to recreate […]
Spammers back at it
It’s a bit disheartening to see this story in the New York Times with the headline “Spam Back to 94% of all E-Mail.” Though this story is about malicious spammers who have found a way around the McColo take down last fall that cut off spam traffic, it lumps in opt-in email messages as if […]
Stand out with relevant content
Making your email messages relevant is more important than ever as the number of channels by which information can be conveyed grows (i.e. Twitter, Facebook) on top of existing methods of reaching your audience (TV, radio, newspaper, etc.). Thus the need to hone in on your audience’s interests is critical. Batch and Blast or Tune […]
Email resolutions
I sent this out recently to my I Send Your Email newsletter sign-up list, but wanted to share the information here as well. Here’s where you can sign-up for the monthly newsletter with tips and information to get this sent to you directly. Email resolutions It’s a safe bet that we’ve all made New Year’s […]
Sherpa chart: Marketers Tailoring Digital Tactics in Recessionary Economy
From Marketing Sherpa: SUMMARY: Every marketing tactic gets more scrutiny when budgets face the sting of a struggling economy. Here is a glance at how marketers expect to tailor their investments in digital tactics during a downturn. As an email marketing consultant, I am pleased to see that almost half of those surveyed are investing […]
Temporary hiatus
Thanks to those of you who have asked if I’ve abandoned this blog, but rest assure that is not the case! I’ve just taken a temporary leave to get caught up on my workload, but I’ll be back in early November with more posts. I appreciate your interest!
Wrong source for lipstick information
I noticed a spike in traffic yesterday to this blog of people searching “you can put lipstick on a pig.” After a little bit of Google searching myself, I discovered Obama used the phrase yesterday in a speech. To everyone who landed on this post I wrote in June 2007, but was looking for a […]