Seth Godin’s column today touches on what I call clutter. He uses the term “full.” His posting is an interesting take on how repetition of a message can pay off. While I think the marketplace is cluttered and only the relevant content finds its way to an audience, Godin believes consumers are full until they’re […]
Author Archive | Sandi Solow
“I just want my stuff”: RSS feeds & You
I’m a relative newcomer to the world of RSS readers and am now wondering how I ever lived without my Google reader or Bloglines page. Once upon a time I would manually check each blog I liked and found that I was missing content if I didn’t stop by each page frequently enough. Needless to […]
Reaching a Virtual Audience for Real-Life Action
Another posting I found interesting today – this interview Nedra Kline Weinreich conducted with CDC Second Life representative John Anderton about how the organization is using the virtual arena to carry out its mission of public health advocacy and education. I really like how the agency has chosen this platform for communicating with its audience. […]
First and Goal: Philips Eyes a TD for its Medical Devices
Philips Electronics has taken a novel approach to eliminating the clutter surrounding its ads. The electronics giant has purchased all of the national ad time available in this Saturday’s football game between Texas and Oklahoma State that’s being televised by TBS. You can read the particulars of the arrangement in this Wall Street Journal story. […]
Talk to Me So I Can Talk to You
Here’s a nutty idea – listen to your consumer! But listening requires asking questions in the first place, and that could get messy. In what could be mistaken for a Mars/Venus debate, today’s most e-mailed story on NYTimes.com has the headline: What Do Women Want? Just Ask Look a little closer and you’ll find a […]
My oh my – Sports News
The two leading sports news sites, ESPN.com and SI.com, have taken to the “My” revolution that’s taking over the internet. (Think MySpace, MyCokeRewards, My Yahoo and the like.) Each has its own “My[insert name here]” portal to bring users/fans customized information to an online portal (ESPN) or their desktop via downloadable software (SI). I am […]
Making a personal connection… one buyer at a time
Well lookie here – a cluttered marketplace reference! I’ve found Seth Godin’s blog to be enjoyable and very informative. His advocating the use of data mining to analyze other habits of a product’s target audience dovetails with my last post nicely – anyone who wants to reach my friend who limits her TV watching to […]
Where Obama and Oscar come together
With my first blog posting, I feel I am setting a precedent for all future writings. So this seems like a good time to say that there will be no set formula or tone to this forum. The constant theme will be me expressing my opinions on life as a consumer in today’s cluttered world. […]