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It’s a bit disheartening to see this story in the New York Times with the headline “Spam Back to 94% of all E-Mail.” Though this story is about malicious spammers who have found a way around the McColo take down last fall that cut off spam traffic, it lumps in opt-in email messages as if […]

Making your email messages relevant is more important than ever as the number of channels by which information can be conveyed grows (i.e. Twitter, Facebook) on top of existing methods of reaching your audience (TV, radio, newspaper, etc.). Thus the need to hone in on your audience’s interests is critical. Batch and Blast or Tune […]

From Marketing Sherpa: SUMMARY: Every marketing tactic gets more scrutiny when budgets face the sting of a struggling economy. Here is a glance at how marketers expect to tailor their investments in digital tactics during a downturn. As an email marketing consultant, I am pleased to see that almost half of those surveyed are investing […]

Thanks to those of you who have asked if I’ve abandoned this blog, but rest assure that is not the case! I’ve just taken a temporary leave to get caught up on my workload, but I’ll be back in early November with more posts. I appreciate your interest!

I noticed a spike in traffic yesterday to this blog of people searching “you can put lipstick on a pig.” After a little bit of Google searching myself, I discovered Obama used the phrase yesterday in a speech. To everyone who landed on this post I wrote in June 2007, but was looking for a […]

I have been terribly remiss in posting a follow-up to an earlier post that mentioned I’d be speaking at an Atlanta Web Entrepreneurs Meet-up last month. For a full review of the event, here’s a recap by Ben Chesnut of MailChimp, who was also a speaker. His take is much wittier than anything I could […]

I’d say this is pretty accurate – email, marketing, Atlanta-based, communication on different platforms. This was created by wordle.net. I just plugged in this blog’s URL and presto.

I’ll be speaking this Thursday, July 17, at the next Meet-up event for the Atlanta Web Entrepreneurs group. Here are the details: Event title: Using Email Marketing to Drive Traffic to your WebsiteDay: Thursday, July 17Location: Georgia Tech ATDC, 75 5th Street, NW, Hodges Room, 3rd floor Atlanta, GA 30308 Time: 6: 45 p.m. You […]

I’ve been a member of Facebook for over a year. This morning I logged-in to Facebook and was confronted with this at the top of my home page: What gives? Why am I just not being asked that question? Makes me wonder how I been identified in others’ feeds all this time…

I’ll be taking part in a Meetup event tomorrow, May 15, for Atlanta Web Entrepreneurs called “Ask the Experts.” The AWE group is intended for anyone interested in starting or running their own web-based businesses, especially those who are currently running successful web-based businesses and want to find, get to know, and learn from their […]