Recently on MarketingSherpa, this question was posed in an article (Full link here):When should we start with social media marketing? Their response follows: Social media is a powerful channel, but it works in conjunction with other efforts, such as email. You should get your email marketing tactics nailed down first, before you make a big […]
Archive | June, 2009
Don’t abuse their trust
I thought I’d mentioned on my blog the importance of not taking your list’s subscribers for granted, but a search didn’t turn up any results on the topic. Shame on me. Guess I’m the one doing the “taking for granted” and should not assume everyone knows that. Reading this post on Andy Sernovitz’s “Damn, I […]
Ask more than “So, what’s your address?”
Ah, the old quantity vs. quality debate. Many folks ask themselves, “Do I want a large list or an active list?” Since I am not a mind reader, there’s no way I am going to attempt to answer that for you. But for the sake of having something for you to read, let’s discuss having […]