J.C. Penney’s CMO calls out the dilemma of marketing clutter in his quote announcing the company’s “2007 Back-to-School” campaign: “While traditional marketing remains an important part of our approach, we are focused on incorporating new components into this year’s Back-to-School campaign that will truly reach youth in an authentic way,” said Mike Boylson, chief marketing […]
Archive | Marketing
Using Buzz Cola to Garner Movie Buzz
The post I wrote about select 7-Eleven stores being converted to Kwik-E-Marts is one of the most viewed pages on this blog. The magical conversion took place this weekend. Actually, only a dozen of the 6,000 7-Eleven stores have been made over to look like the fictional convenience stores of “The Simpsons” fame. But the […]
iPhones and Email Marketing
I took a quick walk over to the Apple Store at Lenox Square Mall in Atlanta today to check out the scene before the iPhone launch. At 1 p.m. there were upwards of 185 people there – and it was growing by the minute. I just purchased a new phone (a Moto Q) a few […]
X Doesn’t Always Mark the Age
Penelope Trunk had an interesting post yesterday about generational ID’s. You may think you’re a Baby Boomer or in Generation Y just because of the year you were born in. But, how about identifying with a generation by how they use various forms of media? Check out the test she put together and see if you’re really acting […]
Bad Advertising: It’s Not Me, It’s You
Heather at Microsoft posted the funny video below, which I wanted to pass along. It does a good job if showing how ignorant companies can be when trying communicate with their consumers. The dating analogy is perfect. This also seems like a good time to mention that I was FINALLY able to get Windows Live Writer […]
This pep rally sponsored by…
I’m a day late, but there was a good article in yesterday’s New York Times about how marketers are targeting the population of high school athletes, which to my surprise, is 7.2 million strong. As a former high school athlete, this story is of great personal interest to me. My take-away from this story is […]
Cover your eyes, it’s the 2012 logo
Having worked at the 1994, 1996 and 2000 Olympics, and been raised in Atlanta and lived through the fun that was (pre-Grey’s Anatomy) Izzy, I have a personal interest in Monday’s announcement of the logo for the 2012 Olympics in London. To say what was unveiled Monday has gotten a negative reaction would be an […]
Low Maintenance Messaging
Talk about a different approach! Atlanta-based WestWayne advertising has downsized its website to a single page resembling the classic “404 Page Not Found” page. This is how WestWayne’s page looks now. Most agencies try to blind visitors to their website with Flashtastic effects that are pretty self-serving. This is a very different approach and I’d […]
Mmm… sandwich – and a Buzz Cola
You won’t have to go to Springfield to visit a Kwik-E-Mart in the coming months. Select 7-Eleven stores will be transformed into Homer Simpson’s favorite shopping spot to promote the new Simpsons movie. The front of 11 stores will be transformed to look like the fictional store manned by Apu. No word if they’ll use […]
At least they didn’t pick Chewbacca
I saw on TV recently that the U.S. Postal Service had partnered with Lucasfilm to transform the standard blue mailbox into an R2-D2 look-alike. At first glance it seemed kind of clever. But as I gave it more thought, it seemed like an odd marriage to me. To learn why this unholy union took place, […]