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Show your customers some love

This being the month in which we celebrate Valentine’s Day, I thought it would be a good time to discuss using email to show some love to your customers. Chocolates and flowers are nice, but aren’t they a bit overplayed? Here are some ways to surprise and delight your subscribers via email – and not just […]

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Tools and News You Can Use

For this month’s installment, I am going to pass along a few articles of interest and tools to help you make better use of email for marketing purposes. These are things I’ve come across and think they’d be useful to anyone reading this, which tends to be folks who are proponents of email marketing. Launching […]

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