Audience Identification

Who do you want to receive your emails? Knowing your message is being sent to the right audience is critical.

To make sure your emails land in the right inbox, I can help with:

  • Editorial calendar planning: I can develop a schedule of emails and coordinate content for your messages to reach the right audience at the right time.
  • Coordinating segments with messages: If you want to tailor a promotion to a select group of customers, I can help identify that audience. You wouldn’t want to send a bra coupon to a man would you?
  • Sending the message: I will check recipient lists and make sure addresses are properly formatted so the message is sent correctly.
  • Minimizing spam: There’s no magic bullet for avoiding spam filters, but I can work with you to be sure your message reaches its intended recipient.

For information, feel free to call me at (404) 808-7999 or click here to send me an email.