I wanted to point out Jon Fine’s most recent column for BusinessWeek, which discusses the new role NBC is taking with some of its key advertisers. While not so much a discussion of on-point marketing or anything that cuts through the clutter, it’s interesting to point out that the network has found a way to produce advertising and turn messaging into content (or even blend the two together). I guess NBC realized there was more money to be made in advertising. Someone must have thought, “We sell the time for ads, hey, let’s produce them too!”
“Media” is already such a murky concept, and NBC’s latest move of developing an in-house ad agency has added another wrinkle to the information marketplace that is already overloaded. Product placement is nothing new, but this is far beyond that, as the article mentions NBC potentially producing brand-related content for the advertisers and mobile devices. It just seems to me like another source for potentially mis-directed content.
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