If you’re thinking of getting started with email, here are a few examples of ways I Send Your Email can help your company use this communications channel as a marketing tool:
Type of message
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I Send Your Email’s services
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Newsletter: Scheduled intervals of short amounts of a relevant subject matter |
- Create a strategy to ensure messages are timed to coincide with critical business periods and reach intended audiences
- Develop an editorial calendar to map out content timing with audience segments to create relevant, tailored messages
- Write the newsletter or take content that’s provided and develop the template/campaign
- Consult on existing template design
- Create a template for one-time or repeated use
- Launch the campaign and monitor its deliverability
- Provide post-send analysis reports of the campaign’s metrics
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Type of message
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I Send Your Email’s services
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Event or Announcement: For time-sensitive information sent on an irregular basis |
- Write the content to garner the intended response (event registrations, website visits, etc.)
- Using content that’s provided, develop an email to be deployed
- Consult on existing template design
- Create a template for one-time or repeated use
- Launch the campaign and monitor its deliverability
- Provide post-send analysis reports of the campaign’s metrics
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Type of message
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I Send Your Email’s services
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Product or Catalog: When needed to announce new, featured or sale items |
- Write the content to acquire purchases, store or web site visits (depending on your goals or business model)
- Develop an editorial calendar to create an overview what content is being sent to which audience segments to create relevant, tailored messages
- Using content that’s provided, develop an email to be deployed
- Consult on design of template
- Develop a template for one-time or repeated use
- Launch the campaign and monitor its deliverability
- Provide post-send analysis reports of the campaign’s metrics
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Type of message
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I Send Your Email’s services
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Transactional: Upon registration or completing a purchase |
- Develop a strategy, including content samples by audience segment, for maximizing this customer touch point
- Create a content calendar to map out content by audience segment to create relevant, tailored messages
- Write the message’s content or advise on existing verbiage
- Create a template design or offer counsel on an existing design
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Type of message
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I Send Your Email’s services
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Autoresponders/Triggered or Drip Series: Specified intervals after an action has taken place to maintain contact |
- Develop a content and timing strategy for reaching a contact
- Write the content of the message(s) and develop the design/template(s)
- Consult on design of template
- Launch the campaign(s) and monitor its deliverability
- Provide post-send analysis reports of the campaign metrics
- Create an editorial calendar to create an overview what content is being sent to which audience segments to create relevant, tailored messages
- Create a template design or offer counsel on an existing design
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