How can you use email?

If you’re thinking of getting started with email, here are a few examples of ways I Send Your Email can help your company use this communications channel as a marketing tool:

Type of message

I Send Your Email’s services

Newsletter: Scheduled intervals of short amounts of a relevant subject matter
  • Create a strategy to ensure messages are timed to coincide with critical business periods and reach intended audiences
  • Develop an editorial calendar to map out content timing with audience segments to create relevant, tailored messages
  • Write the newsletter or take content that’s provided and develop the template/campaign
  • Consult on existing template design
  • Create a template for one-time or repeated use
  • Launch the campaign and monitor its deliverability
  • Provide post-send analysis reports of the campaign’s metrics

Type of message

I Send Your Email’s services

Event or Announcement: For time-sensitive information sent on an irregular basis
  • Write the content to garner the intended response (event registrations, website visits, etc.)
  • Using content that’s provided, develop an email to be deployed
  • Consult on existing template design
  • Create a template for one-time or repeated use
  • Launch the campaign and monitor its deliverability
  • Provide post-send analysis reports of the campaign’s metrics

Type of message

I Send Your Email’s services

Product or Catalog: When needed to announce new, featured or sale items
  • Write the content to acquire purchases, store or web site visits (depending on your goals or business model)
  • Develop an editorial calendar to create an overview what content is being sent to which audience segments to create relevant, tailored messages
  • Using content that’s provided, develop an email to be deployed
  • Consult on design of template
  • Develop a template for one-time or repeated use
  • Launch the campaign and monitor its deliverability
  • Provide post-send analysis reports of the campaign’s metrics

Type of message

I Send Your Email’s services

Transactional: Upon registration or completing a purchase
  • Develop a strategy, including content samples by audience segment, for maximizing this customer touch point
  • Create a content calendar to map out content by audience segment to create relevant, tailored messages
  • Write the message’s content or advise on existing verbiage
  • Create a template design or offer counsel on an existing design

Type of message

I Send Your Email’s services

Autoresponders/Triggered or Drip Series: Specified intervals after an action has taken place to maintain contact
  • Develop a content and timing strategy for reaching a contact
  • Write the content of the message(s) and develop the design/template(s)
  • Consult on design of template
  • Launch the campaign(s) and monitor its deliverability
  • Provide post-send analysis reports of the campaign metrics
  • Create an editorial calendar to create an overview what content is being sent to which audience segments to create relevant, tailored messages
  • Create a template design or offer counsel on an existing design