Holiday Email Dos and Don’ts – Talent Zoo column

talentzoo_1346766548_600Here’s a link to my latest column for Talent Zoo that covers email dos and don’ts for your holiday marketing program. You can check it out here. Please be sure to give it a look and keep these items in mind as you prepare your campaigns in advance of Black Friday and Cyber Monday.

My list is by no means comprehensive – I could have gone on forever! What are some other email no-no’s? Please leave a comment below with your additions to the list of email dos and don’ts.

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