The Business of WordPress Conference taking place on Wednesday, June 23 has gotten me thinking about using email with sites built on this platform. (If you’re asking yourself, “What’s WordPress?” go to this site and check out the capabilities of this content management system.)
So, if you’re a WP user or are thinking of using it to manage a website for yourself or your business, here are some things to keep in mind as it relates to email marketing:
Sign-up with an email service provider (ESP) that has a WP-plug-in: By having a sign-up form on your site that drops new additions into your ESP automatically, you’re saved the step of manually adding new sign-ups to your distribution list each time you want to send out an email. MailChimp, Constant Contact, AWeber and Emma are just a few of the many ESPs that have a WP-Plug-in created. (You will need to open an account with the ESP if you want to use its plug-in.)
Don’t mistake your email sign-up form for your contact form (or vice versa): Adding a “contact us” form is pretty much standard operating procedure for a web site these days. But this form shouldn’t be the same form people use to sign-up for your email program. You can blend the two if you a) add a box for people to manually opt-in to your email program and b) filter out the extraneous contact information and only import into your ESP the relevant fields, such as email address and first and/or last name. If your form includes a multi-part question, such as “Which products do you want more information about?” and three choices are included, this could also be added to your ESP as a way to further segment. (Look at Wufoo.com as a way to blend the two. It can be linked to your MailChimp account, too.)
Mention your email program on every page! OK, so this one isn’t specific to WordPress, but if you’re planning a website on any platform, keep this one in mind. Add a button in your header or sidebar that’s linked to an email sign-up page.
Am I missing something from this post? Please let me know in the comments section and I’ll be happy to fill in the blanks.