Archive | word of mouth

Facebook and Email: Part 1 of 2

For the sake of discussion, I’m going to assume you’ve heard of Facebook. But just so we’re all clear, it’s a “social networking service and website” (to quote Wikipedia) that connects people to their friends, family members, co-workers, etc. for the purposes of sharing information about their daily lives. But can it really help your […]

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Brag beyond email

Newsletters give you the opportunity to share your company’s good news and do a little bragging at the same time – new products, new employees or new locations.  But if you’re going to go to the effort to develop an e-newsletter to share your company’s highlights, why limit the sharing to just an email? There […]

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Zappos responds

Turns out I’m not the only one whose feathers have been ruffled by Facebook’s advertising feature, Beacon. has created a Facebook group to protest against Beacon’s invasion of privacy.   The Facebook group includes a link to MoveOn’s petition to “respect privacy,” which hit the 20,000 milestone yesterday.    After I wrote my first post on the topic, […]

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Interactive Advertising – Putting the Fans in the Super Bowl

The idea of user-generated advertising during the Super Bowl fascinates me. That companies would be willing to allow Joe or Jane Public to control the content of the most expensive time on television is intriguing. Not that the advertisers are totally hands-off, as Chevy learned the hard way what happens when the public gets their […]

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