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Winter is Coming

It’s been waaay too long since I’ve posted on my blog or sent out a newsletter. But with winter quickly approaching, I thought this would be a good time to post some reminders so your email marketing program is ready for the holiday season. Since it’s already late in the game at this point – […]

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Tips for Holiday Email Success

As we head into email’s silly season, here are a few things to keep in mind as while preparing to put your program into overdrive. How much email is too much? This blog post from Emma has some great tips for not turning off your audience during Cyber Month(s). Forget going down the chimney – […]

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Email sign-up forms: the more, the merrier

Don’t you want to know who’s visiting your website? And wouldn’t you then want to follow-up with these people? If so, having an easy mechanism in place to capture email address is critical. Most people think popups are evil, but ever since adding one to my own site, I’ve seen a sharp increase in signups […]

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Last but not least: The Email Footer

At the very bottom of every legitimate marketing email, you’ll find the footer section. It’s this part of the message that’s often overlooked by the sender, since most of the focus in the development phase is on crafting compelling content in the body section. But this part of the email, is in fact, a very […]

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Birthday Emails: Add These to Your Program

Birthday emails should be a part of every brand’s email marketing program because they work. How effective are they? According to Experian, birthday emails achieve far higher transaction rates (481 percent) and revenue (342 percent) than regular promotional emails. My birthday is in February, so last month I received quite a few birthday emails. Using […]

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Show your customers some love

This being the month in which we celebrate Valentine’s Day, I thought it would be a good time to discuss using email to show some love to your customers. Chocolates and flowers are nice, but aren’t they a bit overplayed? Here are some ways to surprise and delight your subscribers via email – and not just […]

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Trends and B-List Holidays: Tips for 2016

We’re kicking off 2016 with some light reading to get you in the mood for a year of prolific emailing. The below are a few articles covering email trends and tips for planning your program for the year ahead. (Articles linked in the headers.) The rebirth of email! Experts are expecting a surge in permission-based […]

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Saying “Thank you”

Too much time has passed since I last posted to this blog/newsletter. For that, I apologize. It certainly wasn’t my intention to go so long between posts. But with the Thanksgiving holiday approaching, this seemed like a perfect opportunity to express my thanks for your readership. I don’t take your readership for granted. That’s also […]

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Tools and News You Can Use

For this month’s installment, I am going to pass along a few articles of interest and tools to help you make better use of email for marketing purposes. These are things I’ve come across and think they’d be useful to anyone reading this, which tends to be folks who are proponents of email marketing. Launching […]

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