If you Google “Buzz Cola,” my post is the seventh link that comes back in the results. There are more Simpsons fans out there than I had imagined.

All of this hoopla is part of the July 27 premiere of “The Simpsons Movie.” It’s a cheap stunt for Fox since 7-Eleven is paying for the whole thing (which is estimated at costing in the “single millions“).

So why do this? It seems like a pretty cheap way for 7-Eleven to stand-out in the generic convenience mart category. It gets them some good buzz (pun intended) in the press and may even bring in Simpsons fans looking to buy the limited-edition theme foods. But I don’t know if it’s really going to attract much more attention from Slurpee/Squishee loyalists.

This is why Fox participated:

“We wanted to make sure the movie stands out as a true cultural event this summer,” said Lisa Licht, a marketing vice president at Fox. “It has to stand out from other summer movies and TV shows.”

Hmmm…. separating the film from the cluttered summer movie scene, eh? I’ll go with it.

7-Eleven stores that have been transformed into a Kwik-E-Mart are located in New York City, Chicago, Dallas, Denver, Burbank, Calif., Los Angeles, Henderson, Nev., Orlando, Fla., Mountain View, Calif., Seattle and Bladensburg, Md. (UPDATE — here are their addresses.)

Have you visited one of these stores? Did you go there because it was a “Kwik-E-Mart” or because it was just plain convenient? Please share your stories and opinions in the comments.

The movie hits theaters July 27, so be on the lookout for KrustyO’s cereal, Buzz Cola and iced Squishees at a local 7-Eleven/Kwik-E-Mart near you in the meantime.

I like this idea a lot better than the R2-D2 as a mailbox promotion. Both parties will benefit from this partnership. 7-Eleven will get some new visitors to its stores and The Simpsons Movie gets some good buzz before its release.