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Using Buzz Cola to Garner Movie Buzz

Using Buzz Cola to Garner Movie Buzz

By on July 1, 2007 in Marketing, The Simpsons, word of mouth

The post I wrote about select 7-Eleven stores being converted to Kwik-E-Marts is one of the most viewed pages on this blog. The magical conversion took place this weekend. Actually, only a dozen of the 6,000 7-Eleven stores have been made over to look like the fictional convenience stores of “The Simpsons” fame. But the [...]

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Mmm… sandwich – and a Buzz Cola

By on March 30, 2007 in Marketing, The Simpsons

You won’t have to go to Springfield to visit a Kwik-E-Mart in the coming months. Select 7-Eleven stores will be transformed into Homer Simpson’s favorite shopping spot to promote the new Simpsons movie. The front of 11 stores will be transformed to look like the fictional store manned by Apu. No word if they’ll use [...]

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