Here’s a link to my latest column for Talent Zoo that covers email dos and don’ts for your holiday marketing program. You can check it out here. Please be sure to give it a look and keep these items in mind as you prepare your campaigns in advance of Black Friday and Cyber Monday. My […]
Archive | Talent Zoo column
What is marketing automation?
My latest Talent Zoo column tackles the topic of marketing automation. Whether the term replies to the software driving the message deployment or the act of putting your email program on autopilot, one thing’s certain: there needs to be a method to the madness. That’s where a CRM program comes into play. I appreciate your […]
Knocking out “Email Blasts”
With a nod to LL Cool J, my latest Talent Zoo column is a rant about the term “email blasts.” It’s a phrase that needs to be knocked out of common usage. Are you someone who uses this term to refer to your email campaigns? If so, are you willing to abandon it and say […]
Mobile Inbox Rules – Talent Zoo column
Here’s my latest Talent Zoo column: The Mobile Inbox Rules. For this installment, I share the perils of ignoring the mobile segment of your audience. It’s foolish these days to assume your message is being read exclusively on a desktop platform. Please check out my column and share your thoughts on how your audience is […]