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Heineken A Winner at the U.S. Open

By on October 1, 2007 in Advertising, Marketing, Sports Marketing

I found this article in Forbes and wanted to talk about it before it was too late.  Sports marketing is a personal interest of mine and this piece does a great job of showing how sponsors of the U.S. Open do more than just plaster their logos around the Billie Jean King National Tennis Center [...]

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Sports: Taking the interaction off the field with fans

By on March 16, 2007 in Mission: SEC, MyCokeFest, Sports Marketing

There’s an interesting discussion taking place over on Sports Marketing 2.0. Pat Coyle has highlighted the problems the industry is facing. At the top of the list of problems facing marketers (those in sports and in general), is the challenge to find consumers in today’s media marketplace. Given the title of this blog, that’s a [...]

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