Archive | Social Media

Facebook and Email: Part 1 of 2

For the sake of discussion, I’m going to assume you’ve heard of Facebook. But just so we’re all clear, it’s a “social networking service and website” (to quote Wikipedia) that connects people to their friends, family members, co-workers, etc. for the purposes of sharing information about their daily lives. But can it really help your […]

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Twitter vs. Email

With Twitter growing at a dramatic clip in 2009, I thought it might be worth a note about how this platform compares to – and compliments – an email marketing program. This missive was inspired by a Tweet from Simms Jenkins of Brightwave Marketing, who wrote: another difference between email & twitter is marketers think […]

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Critiquing J.C. Penney’s Plan

J.C. Penney’s CMO calls out the dilemma of marketing clutter in his quote announcing the company’s “2007 Back-to-School” campaign: “While traditional marketing remains an important part of our approach, we are focused on incorporating new components into this year’s Back-to-School campaign that will truly reach youth in an authentic way,” said Mike Boylson, chief marketing […]

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