http://isendyouremail.com Email marketing and social media consultant for businesses of all sizes. Sat, 19 May 2012 01:40:35 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 http://isendyouremail.com/2007/03/07/crashed-ice-a-sport-with-one-message/?utm_source=rss&utm_medium=rss&utm_campaign=crashed-ice-a-sport-with-one-message http://isendyouremail.com/2007/03/07/crashed-ice-a-sport-with-one-message/#comments Wed, 07 Mar 2007 17:05:00 +0000 admin http://isendyouremail.com/2007/03/07/crashed-ice-a-sport-with-one-message/ After reading about Red Bull’s creation of a brand new sport through which to market the energy drink in last weekend’s New York Times, I have to say… this is pretty interesting. Why be one of many advertisers in an arena or add your brand name to a single event? Red Bull has sidestepped the clutter in the traditional sports marketplace by creating an entirely new competition and owning the concept. The sport has drawn a large amount of attention, with 35,000 people watching a recent outdoor event in Quebec and 14 events being held throughout the U.S. The risk is a sports landscape littered with invented, branded competitions. But no one’s confusing this with ESPN’s X Games. And that problem is a long time coming, I think.

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