I Send Your Email | Email Marketing Consulting » palm centro http://isendyouremail.com Email marketing and social media consultant for businesses of all sizes. Sat, 19 May 2012 01:40:35 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Palm doesn’t want to get lost in the shuffle http://isendyouremail.com/2008/07/11/palm-doesnt-want-to-get-lost-in-the-shuffle/?utm_source=rss&utm_medium=rss&utm_campaign=palm-doesnt-want-to-get-lost-in-the-shuffle http://isendyouremail.com/2008/07/11/palm-doesnt-want-to-get-lost-in-the-shuffle/#comments Fri, 11 Jul 2008 20:38:00 +0000 admin http://isendyouremail.com/2008/07/11/palm-doesnt-want-to-get-lost-in-the-shuffle/

I have received two emails in two days from Palm touting their Centro smartphone. With today’s launch of the new iPhone, I guess Palm is trying to do its best to keep their product in the collective consciousness of telephone shoppers.

It’s a nice idea, but I think it’s a reach for Palm to think the Centro could be a replacement for an iPhone.

And today’s message (at right) is pretty weak in my opinion. The call-to-action (“learn more”) is buried and the font size touting the new color is awfully small. The new color feature is touted in the subject line – Palm(R) Centro(TM) smartphone now in Electric Blue on AT&T – but I think it should be written as prominently as the “Palm(R) Centro(TM) smartphone” headline above it.

OK, end of rant. But I will end by giving Palm credit for adding features to its phone and having a compelling reason to send today’s blast. I just hope they set their expectations accordingly.

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