Archive | Marketing

Talk to Me So I Can Talk to You

Here’s a nutty idea – listen to your consumer! But listening requires asking questions in the first place, and that could get messy. In what could be mistaken for a Mars/Venus debate, today’s most e-mailed story on NYTimes.com has the headline: What Do Women Want? Just Ask Look a little closer and you’ll find a […]

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My oh my – Sports News

The two leading sports news sites, ESPN.com and SI.com, have taken to the “My” revolution that’s taking over the internet. (Think MySpace, MyCokeRewards, My Yahoo and the like.) Each has its own “My[insert name here]” portal to bring users/fans customized information to an online portal (ESPN) or their desktop via downloadable software (SI). I am […]

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