Archive | Marketing

Holiday email campaign tactics

I recently attended an Atlanta Interactive Marketing Association event led by the always-fantastic Loren McDonald of Silverpop, an IBM company, and Meredith Gertz of Fabric.com, an Amazon Company. The topic was “Last Minute Holiday Campaigns to Implement NOW to Drive More Engagement!” There were many helpful tactics shared that I want to pass along, which […]

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Facebook and Email: Part 1 of 2

For the sake of discussion, I’m going to assume you’ve heard of Facebook. But just so we’re all clear, it’s a “social networking service and website” (to quote Wikipedia) that connects people to their friends, family members, co-workers, etc. for the purposes of sharing information about their daily lives. But can it really help your […]

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Email Marketing for a Journalist

I recently attended SoCon, a social media and social networking conference at Kennesaw State University, which is just north of Atlanta, Georgia. In the event’s opening panel discussion, one of the participants made a comment that set the tone for how email would be covered for the rest of the event – it was ignored. […]

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Brag beyond email

Newsletters give you the opportunity to share your company’s good news and do a little bragging at the same time – new products, new employees or new locations.  But if you’re going to go to the effort to develop an e-newsletter to share your company’s highlights, why limit the sharing to just an email? There […]

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Quantifying the clutter

When I created this blog, I had information such as this in mind: “As consumers, we see over 3,156 images a day. We’re just not conscious of them,” says Marshal Cohen, chief industry analyst of the consumer research firm NPD Group. “Our subconscious records maybe 150, and only 30 or so reach our conscious behavior. […]

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One Year Later

I recently passed the one-year anniversary of my first blog post. I had every intention of posting something on the very day of my anniversary (which will go unmentioned here so as to avoid calling attention to exactly how overdue I am). But before I knew it, the day passed, and so did a week […]

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