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	<title>I Send Your Email &#124; Email Marketing Consulting &#187; iPod</title>
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		<title>A Happy iPod Story for 2007</title>
		<link>http://isendyouremail.com/2007/01/02/a-happy-ipod-story-for-2007/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-happy-ipod-story-for-2007</link>
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		<pubDate>Tue, 02 Jan 2007 15:06:00 +0000</pubDate>
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				<category><![CDATA[iPod]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[word of mouth]]></category>

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		<description><![CDATA[I am excited to start off 2007 with a tale of good customer service. Just before leaving town for vacation I noticed the screen on my iPod was broken. After a quick trip to the Genius Bar, my iPod was off to iPodResQ to be repaired. It wasn’t the cheapest option, but when I factored [...]]]></description>
			<content:encoded><![CDATA[<p>I am excited to start off 2007 with a tale of good customer service.  Just before leaving town for vacation I noticed the screen on my iPod was broken.  After a quick trip to the <a href="http://www.apple.com/retail/">Genius Bar</a>, my iPod was off to <a href="http://www.ipodresq.com/">iPodResQ</a> to be repaired.  It wasn’t the cheapest option, but when I factored in shipping them my iPod, it was a wash.  Here’s <a href="http://www.ipodresq.com/howitworks.php">the 411 of how their process works</a>, and I have to say, it really is that simple to deal with this company.  I went from being really annoyed that my iPod was broken to a happy camper that I have my iPod back in working order.  The lesson to be learned – never keep your iPod in your purse without putting it in a protective case.  Thankfully it wasn’t a lesson to be learned by replacing my iPod entirely.</p>
<p>The (relevant) point of this story is a positive customer experience can be a wonderful marketing tool.  We’re all quick to share <a href="http://moblogsmoproblems.blogspot.com/2007/01/you-be-marketer-kohls.html">horror stories</a>, but when someone has a positive experience with your company or brand, their tale can be just as powerful when shared with those who find the source to be influential.</p>
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