I Send Your Email » iPhone http://isendyouremail.com I Send Your Email is an email marketing resource (strategy and implementation) for companies who want use email as a marketing tool. Thu, 19 Aug 2010 02:40:27 +0000 en hourly 1 http://wordpress.org/?v=3.0 Palm doesn't want to get lost in the shuffle http://isendyouremail.com/2008/07/11/palm-doesnt-want-to-get-lost-in-the-shuffle/ http://isendyouremail.com/2008/07/11/palm-doesnt-want-to-get-lost-in-the-shuffle/#comments Fri, 11 Jul 2008 20:38:00 +0000 Sandi Solow http://sandisolow.wordpress.com/2008/07/11/palm-doesnt-want-to-get-lost-in-the-shuffle/ I have received two emails in two days from Palm touting their Centro smartphone. With today’s launch of the new iPhone, I guess Palm is trying to do its best to keep their product in the collective consciousness of telephone shoppers.

It’s a nice idea, but I think it’s a reach for Palm to think the Centro could be a replacement for an iPhone.

And today’s message (at right) is pretty weak in my opinion. The call-to-action (“learn more”) is buried and the font size touting the new color is awfully small. The new color feature is touted in the subject line – Palm(R) Centro(TM) smartphone now in Electric Blue on AT&T – but I think it should be written as prominently as the “Palm(R) Centro(TM) smartphone” headline above it.

OK, end of rant. But I will end by giving Palm credit for adding features to its phone and having a compelling reason to send today’s blast. I just hope they set their expectations accordingly.

]]> http://isendyouremail.com/2008/07/11/palm-doesnt-want-to-get-lost-in-the-shuffle/feed/ 0 iPhones and Email Marketing http://isendyouremail.com/2007/06/29/iphones-and-email-marketing/ http://isendyouremail.com/2007/06/29/iphones-and-email-marketing/#comments Fri, 29 Jun 2007 20:11:00 +0000 Sandi Solow http://sandisolow.wordpress.com/2007/06/29/iphones-and-email-marketing/ I took a quick walk over to the Apple Store at Lenox Square Mall in Atlanta today to check out the scene before the iPhone launch. At 1 p.m. there were upwards of 185 people there – and it was growing by the minute. I just purchased a new phone (a Moto Q) a few weeks ago and have no plans to switch to AT&T. So I was merely there to gawk at the crazies who were at the mall before dawn to be the first in line.

At 11:51 a.m. today I got an email from Apple announcing the iPhone (see the picture at right). This week I’ve been talking with a colleague about email marketing, specifically viewing messages on PDAs. When I tried to view the same message on my Q, it came through as a garbled mess. (I’ll try to post a photo of that.) For all the talk about how important email marketing is, we had trouble finding best practices on viewing emails on a mobile platform. I am anxious to see how HTML emails are rendered on an iPhone. It struck me as funny though that I couldn’t use my Moto Q (a Windows Mobile Device) to read an email promoting the arrival of the iPhone. I guess Apple hasn’t figured out how to send text-based emails.

This segues into what my next post will be about – email marketing and reaching those who read their messages in platforms other than the web and Outlook.

UPDATE: I’ve added the photo of how Apple’s lovely HTML email became garbled on my phone. How/where do you read your email?

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