You’ve designed a beautiful email, sent it at a time of day when you expect to garner optimal results, but yet there’s something you’re not seeing in the metrics that you’d expected. What’s missing? Did you take into account the segment of your audience who would be reading your email on a mobile device when [...]
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Palm doesn’t want to get lost in the shuffle
I have received two emails in two days from Palm touting their Centro smartphone. With today’s launch of the new iPhone, I guess Palm is trying to do its best to keep their product in the collective consciousness of telephone shoppers. It’s a nice idea, but I think it’s a reach for Palm to think [...]
iPhones and Email Marketing
I took a quick walk over to the Apple Store at Lenox Square Mall in Atlanta today to check out the scene before the iPhone launch. At 1 p.m. there were upwards of 185 people there – and it was growing by the minute. I just purchased a new phone (a Moto Q) a few [...]
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