Palm doesn't want to get lost in the shuffle
July 11, 2008
I have received two emails in two days from Palm touting their Centro smartphone. With today’s launch of the new iPhone, I guess Palm is trying to do its best to keep their product in the collective consciousness of telephone shoppers.
It’s a nice idea, but I think it’s a reach for Palm to think the Centro could be a replacement for an iPhone.
And today’s message (at right) is pretty weak in my opinion. The call-to-action (“learn more”) is buried and the font size touting the new color is awfully small. The new color feature is touted in the subject line – Palm(R) Centro(TM) smartphone now in Electric Blue on AT&T – but I think it should be written as prominently as the “Palm(R) Centro(TM) smartphone” headline above it.
OK, end of rant. But I will end by giving Palm credit for adding features to its phone and having a compelling reason to send today’s blast. I just hope they set their expectations accordingly.
iPhones and Email Marketing
June 29, 2007
At 11:51 a.m. today I got an email from Apple announcing the iPhone (see the picture at right). This week I’ve been talking with a colleague about email marketing, specifically viewing messages on PDAs. When I tried to view the same message on my Q, it came through as a garbled mess. (I’ll try to post a photo of that.) For all the talk about how important email marketing is, we had trouble finding best practices on viewing emails on a mobile platform. I am anxious to see how HTML emails are rendered on an iPhone. It struck me as funny though that I couldn’t use my Moto Q (a Windows Mobile Device) to read an email promoting the arrival of the iPhone. I guess Apple hasn’t figured out how to send text-based emails. UPDATE: I’ve added the photo of how Apple’s lovely HTML email became garbled on my phone. How/where do you read your email?
I took a quick walk over to the Apple Store at Lenox Square Mall in Atlanta today to check out the scene before the iPhone launch. At 1 p.m. there were upwards of 185 people there – and it was growing by the minute. I just purchased a new phone (a Moto Q) a few weeks ago and have no plans to switch to AT&T. So I was merely there to gawk at the crazies who were at the mall before dawn to be the first in line.
This segues into what my next post will be about – email marketing and reaching those who read their messages in platforms other than the web and Outlook.
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